Behind Every Project,
a Passionate Team.

Robert Finvarb is the CEO of Robert Finvarb Companies (RFC), a leading developer, owner, and operator of mixed-use hotel projects across the U.S. A graduate of the University of Florida (B.S. in Accounting) and Georgetown University Law Center (J.D.), Robert has been a member of the Florida Bar since 1993. Before founding RFC in 2003, he practiced law at Stearns Weaver Miller in Miami. He is also the Founding Principal of Winward Marina Group, now the fifth-largest marina company in the country. Beyond his business ventures, Robert is a Founder of Mount Sinai Hospital in Miami Beach, a Diamond Society Member of Miami Children’s Hospital, and a frequent lecturer at The Wharton School and the University of Miami Herbert School of Business.

Daniela Trudel has served as CFO of Robert Finvarb Companies since 2006. With over 30 years of experience in both public and private accounting, she brings deep financial expertise across diverse industries. A graduate of Auburn University with a Master’s in Accounting, Daniela began her career at Grant Thornton LLP, where she rose to Assurance Services Manager. She later held senior financial roles at Blue Dot Services, overseeing over 80 acquisitions, and at Presidential Aviation as CFO. Daniela is also a Florida Certified Public Accountant.

Rochelle Finvarb is the Creative Director at Robert Finvarb Companies, where she leads brand vision, design direction, and creative strategy across the company’s hospitality portfolio. With a keen eye for detail and a passion for storytelling through design, she ensures each project reflects the company’s commitment to timeless, elevated experiences. Rochelle plays a key role in shaping the aesthetic identity of properties from concept to completion.

Victor Recondo joined Robert Finvarb Companies in December 2019 and serves as its General Counsel. In his role, Victor is responsible for managing the Company's legal affairs and providing legal support for the Company's day-to-day operations. Prior to joining the Company, Victor was a partner in a local commercial law firm where he served as practice leader for its real estate transactions group and represented developers, financial institutions, investors, and private equity funds on a wide array of real estate transactions and secured transactions. Victor's experience includes acquisitions, dispositions, leasing, and financing on various asset types including hotels, shopping centers, and multi-family properties. Victor is a member of the Florida Bar and serves on the local advisory board for Trust Bank.

Christopher Simon joined Robert Finvarb Companies in 2011 and was promoted to Portfolio Asset Manager in 2015. He oversees hotel performance strategies, investor relations, and financial reporting, while also managing over $12MM in renovation projects to ensure strong returns. Christopher plays a key role in revenue optimization, construction planning, and retail lease negotiations for RFC’s 30,000+ SF commercial portfolio. He holds an M.B.A. in Finance from Barry University.

For nearly 20 years, as an industry leader, Jake has personally led the execution and completion of numerous complex large-scale projects, including ones which today stand prominently within some of the most iconic skylines. He has been leading all Development and Construction with Robert Finvarb Companies since 2013 and has been a Certified General Contractor since 2011.

Brian Vujnovic joined Robert Finvarb Companies in 2014, bringing over 19 years of hospitality operations experience. He began his career with Ian Schrager’s Shore Club Hotel and later served as General Manager at the Sagamore and Raleigh Hotels, where he led successful repositioning and turnaround strategies. At RFC, Brian has overseen five hotel openings across Miami and New York, while managing day-to-day operations and asset management. He also leads operational programming, F&B concept development, and franchise and management selection for new developments.

Ali Tharoo received his Bachelor of Accounting at the University of Central Florida. He joined Windward Marina Group as a Staff Accountant in May 2021. Ali started his career in accounting with Exam Plus FL Corp where he was responsible for overseeing the Accounts Receivable and Accounts Payable, along with end of month closing. Prior to coming to Windward Marina Group, Ali worked for Holiday Retirement, one of the largest companies in the independent senior living industry with over two-hundred and forty communities around the United States. He was part of the Accounting Shared Services department and was responsible for the daily accounting tasks for over ninety communities. He was also responsible for overseeing the daily cash reporting for all two hundred and forty communities, along with conducting internal audits of all their resident leases.

Alexis Goihman is a Development Analyst at Robert Finvarb Companies, where she supports the firm’s real estate development and investment initiatives. Prior to joining Robert Finvarb Companies, Alexis worked as a retail leasing broker at Cushman & Wakefield in their New York City office. She also gained extensive industry experience through internships with Related Companies, Related Group, and Federal Realty. Alexis holds a Bachelor’s degree in Business Administration and Entrepreneurship from Babson College and a Master’s in Global Real Estate from Georgetown University

Guo Fu Li is the Chief Accounting Officer of Windward Marina Group and joined the Company in August 2019. Guo Fu received his Bachelor of Accounting at the University of Central Florida. He has spent over 17 years combined in both public and private accounting, providing his extensive working experience in various industries. Guo Fu started his career in the assurance and advisory services department of HLB Gravier, LLP, a local accounting firm in Coral Gables, FL. There he led engagements for real estate, manufacturing and distribution, governmental and not-for-profit entities. Most recently, Guo Fu worked with Vertical Bridge, the largest privately-owned communications tower owner and operator in the country, where he oversaw the accounting operations and financial reporting.

Gytis Mikulionis joined Robert Finvarb Companies in August 2024 as Area Director of Revenue Management. He has 23 years of hotel experience, primarily with Marriott brands. Most recently he was a Director with Marriott’s Revenue Management Advisory Services holding a portfolio of 110 hotels in the Midwest, with a team of 10 revenue managers. He also worked several years as the Senior Revenue Manager for the JW Marriott Chicago and the Residence Inn Chicago Loop. Prior to revenue management roles, Gytis held many operations leadership positions, including Director of Operations at the Westin Chicago Lombard, and General Manager of a previous RFC owned SpringHill Suites Lincolnshire in the Chicago suburbs. Gytis graduated from University of Michigan-Dearborn with a Bachelor of Business Administration. He also practices real estate and is licensed in the state of Illinois. Gytis has primary oversight of all revenue management functions over 4 of RFC’s hotels, along with advising and analyzing performance and opportunities for the entire RFC portfolio of hotels.

Jeanie started working at Robert Finvarb Companies in April 2023 as Senior Accountant within the Windward Marina Group division. She received her bachelor’s degree in Brazil (PUCC – Catholic University in Campinas – SP – Brazil). Jeanie has 20 years’ experience working for public companies such as Hewlett Packard, Itautec – Itausa Group and Brinks. Jeanie worked in various positions overseeing Balance Sheet reconciliations, managing payables and receivables.

Juan is the Director of Construction at Robert Finvarb Companies, bringing nearly 10 years of experience in construction and development. A Certified General Contractor in Florida, he has led nearly one million square feet of hotel projects, including ground-up builds and renovations. His expertise spans construction management, design development, budgeting, and full-cycle project execution. Notable projects include Brickell City Centre, The Vanguard Hotel Ann Arbor, and AC Hotels in Brickell and Tallahassee. Juan holds an MS in International Real Estate from FIU and a BS in Construction Management from Wentworth Institute of Technology. He enjoys golf, travel, great food, and time with his two sons.

Marvin Soto joined the Robert Finvarb Companies in January 2022 as a Project Manager. Marvin received his Bachelor of Economics at National University of Nicaragua and went on to receive a Postgraduate Certificate at the Central America Institute for Business Administration. He has spent most of his career working in private industries. Prior to joining Windward Marina Group, Marvin has spent most of his career in the hospitality industry in various accounting positions. He was responsible for the overseeing balance sheet reconciliations and managing the Accounts Payables and Accounts Receivables staff of the Accounting Department.

Mitchell Hammil joined Robert Finvarb Companies in March 2024 as a Staff Accountant who helps facilitate accounting functions across the portfolio of hotels. Prior to starting the role with RFC, Mitchell began his career in accounting while attending Florida Atlantic University for his bachelor’s degree working as a staff accountant for Rx Strategies, a well-known provider of technology services in the health industry and ARI Financial, a Leader in the Life Insurance and Estate Planning industries. After graduating from the University of Florida with a master’s degree in accounting, Mitchell took on a role as an Audit Associate with Ernst & Young where he further developed his accounting skills by gaining exposure to the Hospitality & Leisure, Telecommunication, and Car Rental Industries.

Nindiri Rivas joined Robert Finvarb Companies as an Administrative Assistant in June 2015. Before joining RFC, Nindiri had several years of experience in both customer relations as well as in the administrative setting. While Nindiri serves as one of the main points of contacts for the office, she is also responsible with assisting the asset management team in compiling data to better monitor portfolio performance as well as coordinating deliverables for the construction team. Nindiri has a bachelor’s degree in Modern Languages from the University of Puerto Rico Recinto de Rio Piedras.

Rita Kuan joined Finvarb in February 2018. She has 20 years of Accounting and Tax services. She worked previously for Berkowitz Pollack and Brant and Gerson Preston Robinson, tax firms where she provided tax compliance services in various industries. She also concentrated in preparation and consulting services for individuals, trusts, pass-through entities and corporations. Later she became a Controller for the Estefan Enterprise located in Miami Beach, where she provided accounting services for Emilio and Gloria Estefan various companies. Rita graduated from FIU with a Bachelor of Accounting and a master’s in taxation.

Shoshana Golovin joined Robert Finvarb Companies in January 2022 as a Revenue Analyst helping to oversee revenue management across the portfolio of hotels. Prior to assuming her position with RFC, Shoshana began her career in hotel operations while she was attending Florida Gulf Coast University. While in school she took on a concentration in revenue management and received her Certification in Hospitality Industry Analytics (CHIA) and Revenue Management Certifications by STR and AHLA. She graduated with her bachelor’s degree in Resort and Hospitality Management and upon graduation she was accepted into Hyatt’s Corporate Management Training program as an Operations CMT. Shoshana completed the program at the Hyatt Regency Minneapolis and after was promoted to Assistant Operations Manager. After some time in Minneapolis Shoshana transitioned into a job at Hyatt Centric South Beach as the Front Office Manager. While there she worked closely with some of the RFC revenue management team which led her to her role today.